The Nittany Group: AAF National Student Advertising Competition

Published by Jan Heaney on

The Nittany Group: AAF National Student Advertising Competition


The value of this class, the AAF National
Student Advertising Competition class, brings students with diverse backgrounds to the table.
Some tend to be more analytical, some tend to be more emotional or qualitative in their
evaluations… and what we try to do is share opinions. The belief is that when it comes
to advertising, it’s a collaborative basis. We need visual thinkers, we need writers,
people that can contribute… some are better with words, some are better with visual concepts
or abstract concepts. They come together and they pitch their ideas. As a group, we have
to sort through those ideas and bring the best ones to the table. We’ve brought in some
professional individuals who will contribute to that and give the students advice from
a professional, business perspective. Again, the best ideas will percolate to the top.
What’s nice about pitching in the Cinema is it’s almost exactly like what we’re going
to be doing in New York. There’s really no difference other than the size of the audience
and the pressure. It was nice to stare into a crowd for the first time, because we hadn’t
done that yet, and I think that’s the most overwhelming part of pitching this thing.
There’s not a big amount of change, so hopefully, if we can nail it down in the Cinema, it should
translate pretty well to the auditorium that we’re pitching to in New York. This has been
an incredibly realistic experience. I feel like I’ve learned so much, because we did
everything. We did the research, we did the analyzing, we did the budget and the media.
We presented to professionals… you know, this is a team working on a project that they
care about and doing all of the steps. I feel like I’ve done a real campaign.


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